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10 Keys to Copy That Sells! (15 May 2008)
Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ... to get results! These guidelines can apply to most any form of consumer marketing communications: sales letters, brochures, web copy, or direct mail. As long as your goal is to elicit a reaction from your reader, you've come to the right place.
10 Things You Should Expect From Your IT Copywriter (15 May 2008)
In order to write compelling IT copy, you need a professional IT copywriter. So how do you find one? The following 10 tips will give you a good understanding of the qualities to look for in an IT copywriter.
10 Things You Should Expect From Your Website Copywriter (15 May 2008)
Before engaging a website copywriter for your next project, ask them whether they're able to provide you with the following ten copywriting essentials…
10 Tips for Aspiring Freelance Copywriters (15 May 2008)
Here are a few tips which I help most aspiring copywriters make the move into freelance copywriting.
10 Tips for Tech-Writers (15 May 2008)
Tech-writing is a tricky business. It's not a very high profile industry, so there's not much support around. Follow these 10 quick tips, and you'll be well on your way to a satisfying tech-writing c...
10 Tips for Writing Effective Web Copy (15 May 2008)
On the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, convey marketing messages, persuade people to buy and make...
10 Tips for Writing Web Copy (15 May 2008)
One of the most important aspects of a website today is the webcopy - sometimes called the sales letter. In days gone bye, banners and graphics were all important but now it's the words that do the s...
11 Reasons Not to Hire a Freelance Copywriter (and Why Theyre All Poor Excuses) (15 May 2008)
Think you can take the Copywriting Challenge on your own? Allow me to convince you otherwise! Here are eleven reasons why business owners refuse to hire a writer, and my argument for each.
11 Things You MUST Know Before Hiring a Copywriter! (15 May 2008)
If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right.
12 Copywriting Tips to Make Your Advertising More Profitable (15 May 2008)
Your copywriting skills can mean success or failure of your business. Here are 12- tips to make your advertising more profitable...
13 Steps to a Slippery Slope Online Sales Letter (15 May 2008)
Many of the solo professionals whom I coach are people who offer services. They're coaches, consultants, creatives. And many of them are also beginning to sell information products on their Web sites. They're smart to offer a lower-priced alternative to hiring them, and to sell a product that can gain them passive income.
16 Golden Rules of Master Copywriting (15 May 2008)
You could spend thousands of dollars on advertisement and have extremely low or no results in sales because of your poor planed copy. You shouldn't be amazed by the fact that huge corporations all ov...
19 Secrets to Making Your Ad Copy More Effective (15 May 2008)
Ad copy, sales copy, sales letter, copywriting or whatever you want to call it - the goal is the same for every Internet marketing business. Get the traffic and convert the hits into cash. And how do you do just that? With an effective sales letter.
22 Questions to Ask Before You Write a Single Word (15 May 2008)
To write successful copy, you need to know as much as you can. It goes beyond reading background materials, reviewing old marketing pieces and doing some cursory research on the Web. You need to get inside peoples' heads.
3 Copywriting Tips - How To Edit For Mass Appeal! (15 May 2008)
3 tips for connecting with a mass audience...
3 Keys to Better Online Copywriting (15 May 2008)
3 insider tips for writing better online copy today...
3 Reasons why Content is Still King (15 May 2008)
Visitors don't come to the web for the technology, or even the design. They come to your sites for the content. They are looking for information and answers.
3 Steps To Better Sales Copywriting (15 May 2008)
Whether you're wet-behind-the-ears or a seasoned copywriter, your craft will benefit by remembering one thing: You're nothing more than a salesperson. There's an old saying in the "business" that, "a...
3 Steps to Great Copy (15 May 2008)
The craft of copywriting is exactly that - a craft. It isn't about putting together a list of 'power words' and 'killer phrases'. It about understanding your audience, getting in their skin and understanding what it is you need to say. It's about writing well.
3 Tips For Writing Better Headlines (15 May 2008)
If you want to pull in customers, you need to be able to write good headlines. And in order to write good headlines, you need to understand a few fundamental principles of the craft. Here are 3 quick tips for writing better headlines for your website. Take these to heart and you'll find writing headlines a lot less painful...
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