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How To Write An Effective Ad (15 May 2008)
How do you create an ad that gets attention, create interest, curiosity and generates a steady flow of inquiries and phone calls?
Copywriting Secrets Of Indias Mystics (15 May 2008)
Probably one of the most profound discoveries of my life. How a little known music book by India's mystics changed my thoughts on web copywriting and business communication forever. Here's what happened…
13 Steps to a Slippery Slope Online Sales Letter (15 May 2008)
Many of the solo professionals whom I coach are people who offer services. They're coaches, consultants, creatives. And many of them are also beginning to sell information products on their Web sites. They're smart to offer a lower-priced alternative to hiring them, and to sell a product that can gain them passive income.
7 Formulas for Articles That GET READ! (15 May 2008)
Many of us have been asked to write an article at one time or another. Maybe it's a contribution to the company newsletter. Or a promotional article to gain publicity for ourselves or our companies. Some of us write articles regularly for clients.
Its the Headline, Stupid! - Writing Powerful Headlines (15 May 2008)
You are competing with a lot of others to get the attention of potential readers and customers, and you have only a few seconds to grab them. By using the tips and techniques here, you can stand out from the crowd with dynamite headlines.
How to Write Profitable Ads (15 May 2008)
This article discusses ways to write profitable ads.
Can Honest Copywriting Succeed? (15 May 2008)
Honest copy is more effective than "hype copy" if it treats the reader as
intelligent. Readers will believe honesty but see through hype. And yet,
a good honest marketing piece can be just as captivating as hype, with
none of the negative baggage.
Some Copy Tips From An Old Hand (15 May 2008)
I have been in the ad game for a long, long time. I have trained hundreds of writers, and I've been responsible for moving of millions £ & $ in product worldwide. Here are just a few tips that I hope will help you do a better job, and make a bigger name for yourself.
Kick-Start Your Juices (15 May 2008)
Listen, consider this scenario.
The Write Way To Grow Your Business (15 May 2008)
Hone your writing skills to project a more professional business image.
Grammatical Mistakes DONT Sell (15 May 2008)
When you receive a sales letter with typos or grammar mistakes in it, do you take it seriously? Probably not. As soon as I see a few eighth-grade English blunders in any marketing effort, I quickly decide the author's product or service is not deserving of my time.
11 Things You MUST Know Before Hiring a Copywriter! (15 May 2008)
If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right.
10 Keys to Copy That Sells! (15 May 2008)
Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ... to get results! These guidelines can apply to most any form of consumer marketing communications: sales letters, brochures, web copy, or direct mail. As long as your goal is to elicit a reaction from your reader, you've come to the right place.
When Panic Attacks Writers (15 May 2008)
If you write for a living and have worked with deadlines for a few years, you probably know what I mean...when suddenly everything seems impossible...and you start to panic. Here's a way to get past it.
How to Negotiate Rates with a Freelance Copywriting Expert (15 May 2008)
Entrepreneurs like you and I often overlook the very reason to contract a copywriting job out in the first place. Which is: the terms of the contract and the amount of money spent are totally controlled by you!
Website Promotion: 10 Secret Motivational Triggers That Make People Buy (15 May 2008)
Unless you know the secret motivational secrets
that make people buy, your efforts in website
promotion may not be fruitful.
Website Advertising: 10 Tactics To Make Your Ad Copy More Impactful (15 May 2008)
If your ad is not generating a lot of sales, the
reason may be because it is not effective.
5 Ways to Instantly Improve Your Copy (15 May 2008)
Here's a tip. Be put your strongest bullet first and last. When a prospect scans, those are the two most thoroughly read positions.
Deciding What Voice to Use in Copy (15 May 2008)
It's how people feel not what they think or know that controls their buying behavior. It's not a logical process. So if you can present your benefits in terms of feelings like how the buyer will feel as a result of having your product and what negative feelings will go away.
Five Sections of Your Copy Guaranteed To Get Read (15 May 2008)
Only about 20% of your copy is going to get read. There are some sections of your copy, however that are practically guaranteed to be seen. If you know what these are you can see your conversions increase dramatically.
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