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Top 3 Rules for Writing Effective Copy (15 May 2008)
One thing all successful Internet marketers have in common is that they're good copywriters. If you want to have a profitable online business, you need to know how to write a copy that motivates people to buy your product... a copy that SELLS!
The Five Rules Of Influential Web Writing (15 May 2008)
Building a professional reputation requires a campaign founded on your words: the positions you endorse, the motions you advocate, the accuracy of your vision. Writing for the Web can either establis...
Copywriting and Your Five Senses (15 May 2008)
In its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to do something. This is especially true when writing desc...
Keeping It Real: The Only Copywriting Trick That Works (15 May 2008)
Much of today's accepted copywriting wisdom comes from old books written for a different, quieter world. For most of the twentieth century, widely promoting a successful message was expensive and dif...
Segmenting Your Target Audience Through Your Copywriting (15 May 2008)
Ask any copywriter what the first commandment of copywriting is and they'll quickly tell you "Know Thy Target Audience." In order to write effectively you have to know this one group of people and k...
Five Keys To Leaner and Meaner Copywriting (15 May 2008)
Grab 'em and don't lose 'em. Every marketer knows that one. Human beings have very short attention spans, so you can't afford to waste your prospect's time - give them the good stuff and then let the...
Better Copy: The Interview is the Key (15 May 2008)
Most of us spend our days persuading others to buy our service, product or idea. Here is how to create powerful marketing copy to make your job easier: INTERVIEW YOURSELF. If you hired a writer to cr...
Organizing Your Data to Write Better Copy (15 May 2008)
Last quarter I talked about interviewing / gathering data. So now you've got several thousand words of notes, hopefully digitally recorded. What comes next? GETTING ORGANIZED I suggested organizing y...
Cleaning Up Your Copy (15 May 2008)
When you are beginning to write, you gather as much data as you can. You continually add allied thoughts. You use your right brain, the creative side. So when you have an idea and your mind says...
Finding Your Clients Business Problem Leads to Better Copy (15 May 2008)
WHAT'S THEIR PROBLEM? How do you begin a dialogue with a prospect, be it in person, on your website or in print? You talk about your client's business problem. What IS your client's business proble...
9 Tips for Great Design of Your Marketing Materials (15 May 2008)
1) Don't just hire a good designer. Hire someone who has had plenty of experience designing business collateral. Your designer needs to ask you the right questions about the project. And he/ she ...
Are You Asking the Right Questions in Your Copy? (15 May 2008)
It's a common approach to writing copy. You begin by asking questions. Why? To evoke thoughts in your readers' minds, to stir up emotions, and to get customers thinking in the way you want them to...
Why You Should Write To Inform And Not To Sell (15 May 2008)
Advertising is key! Unfortunately most people waste their money on advertising unless they can play by the numbers. Playing by the numbers is simply spending enough money on advertising and saturati...
Art Of Writing Profitable Classified Ads (15 May 2008)
The art of writing profitable classified ads Everybody wants to make money. In fact most people would like to hit upon something that makes them instantly rich! And seemingly, one of the easiest to t...
The Formulas Freelance Copywriters Employ When Creating Web Content (15 May 2008)
Any writer needs to know the answers to at least these questions before he can meaningfully go to town on your content...
10 Things You Should Expect From Your Website Copywriter (15 May 2008)
Before engaging a website copywriter for your next project, ask them whether they're able to provide you with the following ten copywriting essentials…
Engage Your Customer – Write About Benefits (15 May 2008)
If you've ever sat down to write a sales letter and wondered how you're going to grab your reader's attention, or you've ever gone 'round in circles writing draft after draft of web copy without ever hitting the mark, then this copywriting article is for you.
Writing Benefit-Driven Web Copy – 4 Steps to More Sales (15 May 2008)
You've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into customers? (Includes FREE templates.)
10 Tips for Aspiring Freelance Copywriters (15 May 2008)
Here are a few tips which I help most aspiring copywriters make the move into freelance copywriting.
The Lost Art Of Fundamental Copywriting (15 May 2008)
What ever happened to good old fashion, fundamental copywriting? Has anyone seen AIDA? I mean, before you can run, you first have to learn how to walk, right? Yet, I see it over and over again. Marke...
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