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Kick-Starting Body Copy (15 May 2008)
Several correspondents to our newsletter, AdBriefing, say that they are having trouble writing body copy for ads. Their problem seems to be the age-old one of how to kick things off - how to make a s...
“Super Adjectives” Boost the Power of Your Copy (15 May 2008)
Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordina...
Your USP is Useless (15 May 2008)
One of the keys to writing good marketing copy is to differentiate your product or service from the competition with an effective selling point. And it is on precisely this element that many otherwis...
Progressive Headlines Guide Customers To Buy (15 May 2008)
Headlines are, without a doubt, one of the most important elements in copywriting. As has been said countless times before, if you don't get your readers' attention with the headline, the chance of ...
How to Write Adverts that Forces People to Respond (15 May 2008)
Think for a moment some day and consider the kind of advertising you see in your post box, on the TV, on your computer, on the radio, etc. Then ask yourself this question, "Would I buy this or not?" ...
3 Steps To Better Sales Copywriting (15 May 2008)
Whether you're wet-behind-the-ears or a seasoned copywriter, your craft will benefit by remembering one thing: You're nothing more than a salesperson. There's an old saying in the "business" that, "a...
Calls-To-Action: Making Them Fit Makes All the Difference (15 May 2008)
It was going so well, so what happened? Many copywriters get off to a wonderful start: The headline is compelling, the body copy is benefit-filled, but then comes the call-to-action and the whole th...
The Number One Copywriting Technique That Makes Your Prospects Read Every Word You Write (15 May 2008)
The real magic behind 'magnetic sales letters' is not some mystical skill or secret formula but rather a simple copywriting concept that has been around longer than most of us have been alive.
Does Your Copy Look Fake To the Search Engines? (15 May 2008)
From the early days of search engine optimization, keywords and content have always been vital to achieving your goals. Starting back in the days when we used to shove every slightly relevant keywor...
Write Hard-Hitting Headlines With Magic Words That Sell (15 May 2008)
Writing a killer headline for your copy is simple! You just need to follow simple dos and donts that can make or break a headline easily. If you think you have tried them all, check this out....
8 Tips for Writing Headlines that Grab Attention (and Keep Prospects Reading!) (15 May 2008)
How do you grab a prospect's attention in your printed materials or on your
website? You must use headlines that appeal to those prospects. Here are 8 tips to make sure your headlines get the message across (and keep the prospects reading).
Your Article Headlines will Make or Break Your Business (15 May 2008)
Most people with an online presence will have to regularly deal with the issue of coming up with an appropriate headline. The problem is that most people do not take it seriously enough. Many do not realize that the headline is so important that no matter how good the content is, it will never get read if the headline does not beckon surfers to it.
5 Deadly Copywriting Mistakes That Kill Sales (15 May 2008)
Are you making these 5 common mistakes in your ad or website copy that kill your sales? Expert Copywriter Ray Edwards provides guidelines for correcting the most common copywriting mistakes quickly and easily.
Copywriting: Drafting Rules for Professionals (15 May 2008)
As a professional contractor with who wears many hats, you owe it to yourself and your clients to be as organized as possible. Following are some suggestions for freelance copywriters who wish to streamline their copy submission process and ensure a crisp, clean draft every time.
Be That Copywriter Everyone Wants to Work With (15 May 2008)
One of the most important aspects of copywriting is project management. When you're tight and together, you can deliver a perfect draft BEFORE the anticipated deadline, that the client can easily decipher and that whomever is designing the project will absolutely love you for.
Copywriting for the Web: Do You Have What It Takes? (15 May 2008)
In the world of web copywriters, many will try, but few will succeed. What category will you be classified as? Hopeless failure, or smashing success?
Health and Fitness: A Huge Industry in Need of Writers (15 May 2008)
Billions are spent on health and fitness every year. As a writer or copywriter with an interest in medicine, alternative therapies or fitness and diet topics, you should be able to find all the work you'll ever want.
The Secret to Web Copywriting Gurudom (15 May 2008)
You've got to be fresh, fun, and above all, STICKY, if you want to be more than just a flash in the pan in the world of web copywriting gurudom.
How Your $2-an-Article Ghostwriter is Like a Cheap Pair of Pants (15 May 2008)
Much like those disposable pants, your $2-an-article copywriter is not in it with you for the long haul.
How to Write a Sizzling Sales Letter, Part 1 (15 May 2008)
When you sit down to write a sales letter to your prospects, it can be difficult to know just where to start. Regardless of the purpose of your letter, it has capture the attention of your readers, speak to their individual needs, give good reasons why your prospects can trust you, communicate your offer succinctly and clearly, and encourage your prospect to act now. But more than that, it has to sizzle.
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