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How To Become A Freelance Copywriter In New York (15 May 2008)
For those looking to succeed, employment is hard to find only because we lack the knowledge of where to find the work we want. However, for a freelance copywriter, New York is an excellent place to start working. In fact there may be no better place, actually.
Five Tips for Writing Eyeball-Grabbing Headlines (15 May 2008)
If you made it this far, the headline for this story has caught your attention. Hot headlines are a hit with readers because they stick out, grab attention and urge them to read the rest of the story.
Killer Business Headline Templates - So How Do You Write Killer Headlines in Minutes? You Cheat! (15 May 2008)
According to Branding and Advertising legend, David Ogilvy: 5 times as many people read the headline than they do the body copy in a sales message. This means that unless your headline actually helps sell what you've got to offer, you'll have wasted 90% of your time, money and energy...
Custom Writing Services: Market Overview (15 May 2008)
In this article the author is going to carry out custom writing services market overview providing comprehensive survey of the market divided into the following categories: market identification, market size, market segmentation, market growth speed, market customers, principles of operation, financial characteristics, quality of products, pricing policies, regulations, competitors and leaders, current trends within the industry, market success factors, and other categories. The research is structured in such a way as to group related issues in a logical order.
Copywriting Tricks: Nailing the Voice (15 May 2008)
If you're a copywriter, then you're familiar with what's commonly referred to as "the voice." What is this exactly, and why do you need to master it in your writing?
7 Steps You MUST Take Before Writing a Word of Copy! (15 May 2008)
One of the biggest misconceptions new clients have when they come to me is I can whip out a sales letter in a few days. Wrong, wrong and wrong. A lot of preparation goes into writing copy. I spend on average 50% - 70% of my time PREPARING to write copy. If you don't do your homework, the chances go up exponentially that your copy will fall flat on its face. Use this simple checklist to get you prepared for writing your own sales copy.
The Secret to Drilling Down Deep in Your Target Market (15 May 2008)
Putting yourself in the shoes of your client is the best thing you can ever do. When you start thinking and anticipating what's going on in their minds, that's when your copy's going to start connecting. And that's what we do as copywriters and business folks.
What A Ghostwriter Needs To Do To Earn Top Dollar (15 May 2008)
All the insider secrets you need to cash in as an online ghostwriter.
Stop Chasing Away Customers! Bad Copy is Your Worst Enemy (15 May 2008)
Learn why bad writing can hurt your sales, and how to improve your sales copy for great results.
Writing for People and Search Engines (15 May 2008)
Make both the search engines that crawl your site and the people who read your site happy with these tips.
Discover Your Creativity (15 May 2008)
As a growing copywriter and Cyberspace Marketeer, I often seek new ideas and ways of doing stuff... But before this process can happen, I have to "pay my dues." I do this through research over the Internet. I get out and socialize, during work time and play time. Only afterwards am I able to discover and lay out creative, unique solutions.
Why Copywriting Is The Secret To Your Online Success (15 May 2008)
What constitutes a great website is not just fantastic design, but the quality of the online copy that accompanies it.
How to Build Benefits from Features Fast and Easy with the Solution Approach (15 May 2008)
Every marketer gets the advice: Sell Benefits Not Features. The concept is important but it confuses a lot of people. In this article, you'll discover exactly what it takes to build a strong-selling benefit list from features. Using the Solution Approach, it's fast and easy.
Do You Make These 5 Mistakes When Writing Sales Copy? (15 May 2008)
A brief list of some of the common mistakes people make when writing sales copy...
Write Benefits in Your Headlines to Deliver the Dream! (15 May 2008)
Think of how to write a headline that conveys the benefits of your product or service as the solution to the wants and desires of your target market. When creating your headline, try to put yourself in the shoes of your target audience mentally and think of how to give your audience the "perfect alternative"--the biggest benefit they genuinely desire.
Why Your Advertising Copy is not the Most Important Part of Your Ad (15 May 2008)
While most people 'rave' about the importance of good copy... there is one factor which is even more important. Let me explain...
The Second Most Important Element of Your Ad... after the Headline (15 May 2008)
The average person who sees your ad, gives it a few seconds at best before flicking to the next ad. So when you manage to capture somebody's attention with a headline... you absolutely must follow it up with...
Top 8 Techniques - Secrets - Create Ad Copy For Your Business To Sky Rocket (15 May 2008)
Create Ad copy for your bussiness must be:
Power Words And Phrases (15 May 2008)
Using "power" words or phrases to add punch to any sentence, headlines, ads, etc. to keep your prospect mesmorized.
Writing Online In Two Syllables or Less (15 May 2008)
One of the keys to simple, clear writing is to keep your words short. If you find yourself using long words, think about it. There are almost always shorter, simpler alternatives.
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