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How To Write Powerful Headlines (15 May 2008)
Technique to come up with unlimited headlines for any business imagineable.
Three Tips For Magnetizing Your Copy (15 May 2008)
The difference between good copy and great copy is the number of actions it generates. The more actions the copy drives, the greater the copy is.
Are Long Copy Salesletters Scams? (15 May 2008)
A passionate debate is currently raging in the Copywriters Forum about long versus short copy. (If you haven't joined, do so. Click the "register" link the top. It's free. There are tons of tips from other very successful copywriters.)
Prevent Procrastination With Positive Pressure (15 May 2008)
When writing copy, use scarcity and add a sense of urgency. As Jim Rohn once said, "Without a sense of urgency, desire loses it value." But NEVER use underhanded tactics, and NEVER make it so blatantly obvious.
Its Not What You Say But How You Say It (15 May 2008)
Copy is all about words. Or is it?
The Biggest Mistake Copywriters Make (15 May 2008)
Most of the sales pieces people ask me to rewrite seem to offer great products and services. In fact, some of their offers are so good, prospects would be crazy to turn them down. But they do. And these sales pieces end up falling in my lap because they're desperately unproductive.
How to Write Carrot-Wielding Copy! (15 May 2008)
A significant reason behind websites that fail is the lack of an effective direct response sales message. Such a message is comprised of three elements: it must be:
Headlines That Pull, Persuade and Propel! (15 May 2008)
When writing direct response copy, there are a few things that can maximize the responsiveness of your message. The first and most important element that can turn any website, salesletter or ad into an action-generating mechanism is the headline.
Want a Sticky Site That Sells? Forget Content! (15 May 2008)
An interesting debate is currently raging among copywriters, web designers and content developers about the differences, if any, between writing copy for the web versus writing content.
Boost Your Conversion Rate In Three Steps (15 May 2008)
When I critique, edit or rewrite sales copy, I discover that many clients commit common errors. Granted, not all of them are writers. But most of them fail to drive customer actions not because they lack writing skills but because they fail to look at their copy from their readers' perspective.
Be Contagious... Spread The Word! (15 May 2008)
"Melissa" invaded our computers in late 1999, then "I Love You" in 2000. A year later, the "homepage.htm" attachment virus is wreaking havoc online. And now, in 2002, we have not been spared. A fury of Klez.Gen worms as they spread like wildfire has brought the web to a crawl at times.
Traffics Nice... But Whos Driving? (15 May 2008)
In the competitive marketplace of the new millennium, the demand for specialized products or services will increase. If your site sells everything or to everyone, chances are that your audience will not perceive a value in shopping from you any greater than from anyone else. Keep in mind that price is *never* an issue -- it is the value behind the price that is.
How Writing Radio Can Help You Become a Better Writer (15 May 2008)
Knowing how to write, and write well, is a skill that will come
in handy in all sorts of situations. And if you combine good
writing skills with the persuasive selling tactics found in,
say, copywriting, you'll be that much more ahead of your
competition
Give Me $1 And Ill Have A Powerful Marketing Weapon (15 May 2008)
How one little concept can open up a whole new world in your copywriting and online marketing.
Step One for Copywriters: Understand WHAT to Say (15 May 2008)
Great copywriting doesn't spring from just writing well. The foundation of any piece of great copy is understanding WHAT to say.
Welcome Informed Criticism of Your Work (15 May 2008)
Be open to and welcome informed criticism of your copy, while at the same time sticking to what you feel is right. It's not always an easy balancing act!
Dont Be Satisfied With Your First Draft (15 May 2008)
Under pressure of time, it's often tempting to make do with the first draft of a headline, opening sentence or subject line. The trouble is, our first effort is rarely our best.
Four Things Every Web Site Headline Must Do (15 May 2008)
Homepage headlines are not easy...they have to fulfil multiple purposes and please a wide variety of people. That said, don't give up...because your home page headline is arguably the most important piece of writing on your site.
3 Ways to Increase Conversion Rates (15 May 2008)
While web sites and direct mail packages may seem to be utterly different in almost every way...they share some common needs when it comes to copywriting. In a nutshell, with both media, the copywriter needs to drive action.
3 Reasons why Content is Still King (15 May 2008)
Visitors don't come to the web for the technology, or even the design. They come to your sites for the content. They are looking for information and answers.
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