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            <title>How To Write An Effective Ad</title>
            <link>http://www.bpmmaudio.com/how-to-write-an-a300.html</link>
            <description><![CDATA[How do you create an ad that gets attention, create interest, curiosity and generates a steady flow of inquiries and phone calls?]]></description>
            <pubDate>Thu, 15 May 2008 15:33:22 +0100</pubDate>
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            <title>Copywriting Secrets Of Indias Mystics</title>
            <link>http://www.bpmmaudio.com/copywriting-secrets-of-indias-a299.html</link>
            <description><![CDATA[Probably one of the most profound discoveries of my life. How a little known music book by India's mystics changed my thoughts on web copywriting and business communication forever. Heres what happened]]></description>
            <pubDate>Thu, 15 May 2008 15:33:22 +0100</pubDate>
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            <title>13 Steps to a Slippery Slope Online Sales Letter</title>
            <link>http://www.bpmmaudio.com/13-steps-to-a-a298.html</link>
            <description><![CDATA[Many of the solo professionals whom I coach are people who offer services. They're coaches, consultants, creatives. And many of them are also beginning to sell information products on their Web sites. They're smart to offer a lower-priced alternative to hiring them, and to sell a product that can gain them passive income.]]></description>
            <pubDate>Thu, 15 May 2008 15:33:22 +0100</pubDate>
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            <title>7 Formulas for Articles That GET READ!</title>
            <link>http://www.bpmmaudio.com/7-formulas-for-articles-a297.html</link>
            <description><![CDATA[Many of us have been asked to write an article at one time or another. Maybe it's a contribution to the company newsletter. Or a promotional article to gain publicity for ourselves or our companies. Some of us write articles regularly for clients.]]></description>
            <pubDate>Thu, 15 May 2008 15:33:22 +0100</pubDate>
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            <title>Its the Headline, Stupid! - Writing Powerful Headlines</title>
            <link>http://www.bpmmaudio.com/its-the-headline-stupid-a296.html</link>
            <description><![CDATA[You are competing with a lot of others to get the attention of potential readers and customers, and you have only a few seconds to grab them.  By using the tips and techniques here, you can stand out from the crowd with dynamite headlines.]]></description>
            <pubDate>Thu, 15 May 2008 15:33:22 +0100</pubDate>
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            <title>How to Write Profitable Ads</title>
            <link>http://www.bpmmaudio.com/how-to-write-profitable-a295.html</link>
            <description><![CDATA[This article discusses ways to write profitable ads.]]></description>
            <pubDate>Thu, 15 May 2008 15:33:22 +0100</pubDate>
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            <title>Can Honest Copywriting Succeed?</title>
            <link>http://www.bpmmaudio.com/can-honest-copywriting-succeed-a294.html</link>
            <description><![CDATA[Honest copy is more effective than &quot;hype copy&quot; if it treats the reader as intelligent. Readers will believe honesty but see through hype. And yet, a good honest marketing piece can be just as captivating as hype, with none of the negative baggage.]]></description>
            <pubDate>Thu, 15 May 2008 15:33:22 +0100</pubDate>
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            <title>Some Copy Tips From An Old Hand</title>
            <link>http://www.bpmmaudio.com/some-copy-tips-from-a293.html</link>
            <description><![CDATA[I have been in the ad game for a long, long time. I have trained hundreds of writers, and Ive been responsible for moving of millions £ &amp; $ in product worldwide. Here are just a few tips that I hope will help you do a better job, and make a bigger name for yourself.]]></description>
            <pubDate>Thu, 15 May 2008 15:33:22 +0100</pubDate>
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            <title>Kick-Start Your Juices</title>
            <link>http://www.bpmmaudio.com/kickstart-your-juices-a292.html</link>
            <description><![CDATA[Listen, consider this scenario.]]></description>
            <pubDate>Thu, 15 May 2008 15:33:22 +0100</pubDate>
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            <title>The Write Way To Grow Your Business</title>
            <link>http://www.bpmmaudio.com/the-write-way-to-a291.html</link>
            <description><![CDATA[Hone your writing skills to project a more professional business image.]]></description>
            <pubDate>Thu, 15 May 2008 15:33:22 +0100</pubDate>
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            <title>Grammatical Mistakes DONT Sell</title>
            <link>http://www.bpmmaudio.com/grammatical-mistakes-dont-sell-a290.html</link>
            <description><![CDATA[When you receive a sales letter with typos or grammar mistakes in it, do you take it seriously? Probably not. As soon as I see a few eighth-grade English blunders in any marketing effort, I quickly decide the author's product or service is not deserving of my time.]]></description>
            <pubDate>Thu, 15 May 2008 15:33:22 +0100</pubDate>
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            <title>11 Things You MUST Know Before Hiring a Copywriter!</title>
            <link>http://www.bpmmaudio.com/11-things-you-must-a289.html</link>
            <description><![CDATA[If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right.]]></description>
            <pubDate>Thu, 15 May 2008 15:33:22 +0100</pubDate>
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            <title>10 Keys to Copy That Sells!</title>
            <link>http://www.bpmmaudio.com/10-keys-to-copy-a288.html</link>
            <description><![CDATA[Whether youre selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ... to get results! These guidelines can apply to most any form of consumer marketing communications: sales letters, brochures, web copy, or direct mail. As long as your goal is to elicit a reaction from your reader, youve come to the right place.]]></description>
            <pubDate>Thu, 15 May 2008 15:33:22 +0100</pubDate>
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            <title>When Panic Attacks Writers</title>
            <link>http://www.bpmmaudio.com/when-panic-attacks-writers-a287.html</link>
            <description><![CDATA[If you write for a living and have worked with deadlines for a few years, you probably know what I mean...when suddenly everything seems impossible...and you start to panic. Here's a way to get past it.]]></description>
            <pubDate>Thu, 15 May 2008 15:33:22 +0100</pubDate>
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            <title>How to Negotiate Rates with a Freelance Copywriting Expert</title>
            <link>http://www.bpmmaudio.com/how-to-negotiate-rates-a286.html</link>
            <description><![CDATA[Entrepreneurs like you and I often overlook the very reason to contract a copywriting job out in the first place. Which is: the terms of the contract and the amount of money spent are totally controlled by you!]]></description>
            <pubDate>Thu, 15 May 2008 15:33:22 +0100</pubDate>
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